Brighter TOGETHER

In 2018, Economic Development Lethbridge (EDL) commissioned a new Lethbridge Community brand from Ion in Vancouver.

The torch was passed to output in 2019 to create a social media presence by creating branded content for Brighter Together. This work was done in collaboration with the EDL Marketing Director.

Our goal was to drive community engagement and awareness which would culminate with the Brighter Together weekend events coinciding with The University of Lethbridge’s Big Bang Grand Opening and Lethbridge College’s Coulee Fest.

COMMUNITY COLLABORATION

Living the Brighter Together mantra, we collaborated with community partners to source beautiful photography and combined it the Brighter Together brand. We even converted some of our favourites into 3D images for Facebook!

Using Instagram, we coordinated a campaign that encouraged members of our community to share their own Brighter Together moments.

#BrighterTogetherYQL

INSPIRING COMMUNITY

In the end, the Brighter Together Weekend was a smashing success with a huge attendance and community engagement.

Check out some photos we snapped from the events below! 🎉